M26 Labs
A decision layer for modern growth teams. Built by operators who have lived the problem.
Building in stealth. Copenhagen.
Co-founder & CEO
Serial entrepreneur with two decades in digital advisory, conversion optimisation, and e-commerce. Has built and sold digital businesses, advised retailers across Northern Europe, and led the commercial side of multiple growth-stage companies.
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Co-founder & Chairman
SVP Digital Sales & Marketing at Matas, Denmark's largest health and beauty retailer. More than 20 years in senior e-commerce leadership at Matas, Saxo.com, Apopro, Stylepit, and Rockwool.
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Co-founder & CPO
Product and analytics specialist with a track record of turning behavioural data into product decisions. Going all-in on M26 with funding secured. Owns product architecture and day-to-day execution.
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Tech Lead & ML Architect
Founder of Sunholo and a Google Developer Expert in Machine Learning. One of the most respected practitioners in applied ML and data infrastructure in the Google Cloud ecosystem.
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Advisor
Founder of OptimiseOrDie and one of the most recognised conversion optimisation practitioners globally. Three decades of experience advising enterprises on experimentation.
LinkedInWe are building a new decision layer for teams that make growth bets — so they can act with confidence on the changes most likely to matter.
We are not replacing experimentation. We are making it smarter.
Three shifts have converged. Companies now own deep first-party data. Modern ML infrastructure makes new approaches possible. And the cost of getting growth decisions wrong has never been higher.
Operators, not researchers. We have led growth in some of the most experimented-on digital businesses in Northern Europe. That experience is encoded in the product, not bolted on.